Facebook to test 20% text limit removal (English)
Facebook is testing to remove one of the biggest limitations in the visual of the ads, the reputed 20% text rule. In short, the maximum of 20% text to be used in the image will be abolished, and you...
View ArticlePourquoi devriez-vous tester Adform?
Adform est une entreprise technologique de publicité digital. Adform se positionne comme étant une plateforme simple et tout-en-un pour la publicité digitale. Dans la jungle actuelle des acronymes et...
View ArticleCreating dynamic, automatically updating reports in Google Sheets (English)
In Google Sheets it’s super easy to create static reports. But did you know that creating dynamic, automatically updating reports is easy too? Awesome! As an example I’ll use HowWeBrowse.be, a website...
View ArticleCréer des rapports automatiser avec Supermetrics
Un des challenges du monde digital est d’arriver à valoriser la quantité d’information disponible. Cette masse de données doit être retravaillée afin d’y extraire de la valeur en lien avec vos...
View ArticleHow to make DMP project a success in my organization (English)
For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has...
View ArticleAdvertising on Foursquare: Foursquare for business (English)
Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages....
View ArticleBusiness Case - Creating GTM variables based on existing DataLayers (English)
The goal of this case will be to look at data from a business perspective. The goal of Business Intelligence (in a web context) is to gain insights on how to increase business by optimising the...
View ArticleCréer des rapports automatisées avec Supermetrics
Un des challenges du monde digital est d’arriver à valoriser la quantité d’information disponible. Cette masse de données doit être retravaillée afin d’y extraire de la valeur en lien avec vos...
View ArticleVideo is hot right now, here’s why! (English)
This is it… The end of summer! Kids (and parents) might be happy to get back to school but most of us wrinkle on the thought of an upcoming winter. To perpetuate the feeling of summer we are going to...
View ArticleAutomated rules in Facebook Ads Manager (English)
Facebook has evolved a lot in the past 2 years, and fortunately, they keeps evolving, and improving their platform. Their latest change is a direct response to the third-party tools that work on top...
View ArticleChangements majeurs dans Google AdWords: Annonces textes étendues et enchères...
Il y a quelques jours, Google a officiellement annoncé des changements majeurs et excitants dans Google AdWords. Vous vous souvenez certainement que, plus tôt cette année, Google a effectué un...
View ArticleFacebook to test 20% text limit removal (English)
Facebook is testing to remove one of the biggest limitations in the visual of the ads, the reputed 20% text rule. In short, the maximum of 20% text to be used in the image will be abolished, and you...
View ArticlePourquoi devriez-vous tester Adform?
Adform est une entreprise technologique de publicité digital. Adform se positionne comme étant une plateforme simple et tout-en-un pour la publicité digitale. Dans la jungle actuelle des acronymes et...
View ArticleCreating dynamic, automatically updating reports in Google Sheets (English)
In Google Sheets it’s super easy to create static reports. But did you know that creating dynamic, automatically updating reports is easy too? Awesome! As an example I’ll use HowWeBrowse.be, a website...
View ArticleCréer des rapports automatisées avec Supermetrics
Un des challenges du monde digital est d’arriver à valoriser la quantité d’information disponible. Cette masse de données doit être retravaillée afin d’y extraire de la valeur en lien avec vos...
View ArticleHow to make DMP project a success in my organization (English)
For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has...
View ArticleAdvertising on Foursquare: Foursquare for business (English)
Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages....
View ArticleBusiness Case - Creating GTM variables based on existing DataLayers (English)
The goal of this case will be to look at data from a business perspective. The goal of Business Intelligence (in a web context) is to gain insights on how to increase business by optimising the...
View ArticleVideo is hot right now, here’s why! (English)
This is it… The end of summer! Kids (and parents) might be happy to get back to school but most of us wrinkle on the thought of an upcoming winter. To perpetuate the feeling of summer we are going to...
View ArticleAutomated rules in Facebook Ads Manager (English)
Facebook has evolved a lot in the past 2 years, and fortunately, they keeps evolving, and improving their platform. Their latest change is a direct response to the third-party tools that work on top...
View Article