Facebook has evolved a lot in the past 2 years, and fortunately, they keeps evolving, and improving their platform. Their latest change is a direct response to the third-party tools that work on top of Facebook like Smartly, SocialMoov or Sprinklr. Those platforms provide a full automation of your Facebook Ads, by applying automated rules. Facebook understood the need of automated rules, and applied them to the Facebook Ads Manager.
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