Since summer 2013, Google AdWords offers its users access to the paid & organic report. The report gathers data on both your SEA performances as well as on your SEO results. It allows you to discover possible synergies between these two types of results on the Google Search Engine Result Page (SERP) as it provides you with data for paid and organic results on the same queries. Therefore we decided to conduct a small analysis for one of our clients who is active in the retail industry. You’ll find our methods and conclusions below.
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