As a heavy GTM user, you have probably noticed some changes lately in the interface with the arrival of a new functionality called workspace. Since the release of GTM v2, it is the biggest change to the tool. Put back into broader context, it gives us two indications:
- Google keeps investing in the platform
- Google professionals use GTM as a TMS tool
Indeed, with the 360 release, Google has taken a clear market direction in offering a complete business suite to compete with Adobe and other fully integrated solutions. Therefore, GTM also underwent a facelift and upgrade.