An introduction to the Doubleclick world – Programmatic and RTB (English)
Digital undergoes a lot of different evolutions, including going from manual to programmatic. This is a way of doing auction-based advertising that involves different parties, which includes a demand...
View ArticleAvez-vous pensé aux annonces dynamiques pour augmenter vos performances SEA?
Bien que les Dynamic Search Ads (DSA) ne datent pas d’hier, vous pourriez encore apprendre des éléments nouveaux sur le principe même des Dynamic Search Ads, sur leur fonctionnement ainsi que sur...
View ArticleDynamic Creative Optimization: Changing the focus of the advertising business...
The nature of the advertising creative process we know from Don Draper and his team on Madison Avenue has shifted. Leveraging real-time data signals to tell one-to-one brand stories is changing the...
View ArticleGénérez des leads précieux pour votre business grâce aux Facebook Lead Ads
Les Lead Ads sont un format d’annonce spécifique disponible sur Facebook. Celui-ci a pour objectif de générer des leads pour votre entreprise. Bien que ce format semble similaire à de traditionnelles...
View ArticlePourquoi est-il temps pour vous de migrer vers le HTTPS
Lorsque interrogé sur les bénéfices du HTTPS, les gens pensent généralement qu’il a pour seul but de protéger les données personnelles ainsi que les mots de passe des utilisateurs. Même s’il s’agit...
View ArticleAutomatiser vos campagnes digitales grâce à la technologie basée sur vos flux...
Le monde du digital grandit et se complexifie en permanence. Dans cet environnement les business de type eCommerce ne font pas exceptions à la règle. En effet, ces-derniers doivent gérer des campagnes...
View ArticleComment utiliser la technologie pour parfaire le monitoring des budgets media...
Semetis, en tant qu’Agence full Digital Advertising et Digital Business Intelligence, fait face à des défis permanents dans une industrie en rapide évolution.
View ArticleComment considérer les conversions indirectes dans la publicité numérique?
Les conversions sont la pierre angulaire du digital advertising. Elles sont souvent évoquées en termes de leads, de ventes, d’objectifs, d’achats, de visites ou encore d’inscriptions. Au vu de...
View ArticleGoogle Tag Manager Tip: What to do if gtm.click and gtm.linkClick are not...
On some websites, the gtm.click and gtm.linkClick events are not workining. No matter where you click, those events are never added to the event list. If you want to do some more complex tagging, those...
View ArticlePourquoi et comment faire du Branding Advertising dans les moteurs de...
Très souvent les annonceurs qui cherchent à construire la notoriété de leur marque pensent en priorité à la publicité visuelle (Display) à savoir des bannières ou de la vidéo. Bien sûr, cela reste...
View ArticleLes Pages Mobiles Accelerées
Au cours des dernières années et mois, le volume de trafic mobile sur internet est devenu de plus en plus important et chaque jour, de plus en plus de gens recherchent du contenu sur leur smartphone...
View ArticleIs Waze ads the key to local brand presence? (English)
Waze is a social user-based GPS application which offers voice-guided navigation while also connecting you with other app-users. This allows you to receive real-time updates on traffic or road...
View ArticleBlogspot: GTM latest updates (English)
As a heavy GTM user, you have probably noticed some changes lately in the interface with the arrival of a new functionality called workspace. Since the release of GTM v2, it is the biggest change to...
View Article5 Bid Adjustments to implement in your AdWords campaigns (English)
As an SEA marketer you increasingly feel like a kid in a candy store: you see potential bid adjustments all around you, but what are the most interesting for you and your customer? And how to use...
View ArticleFacebook: Dynamic Product Ads (English)
Dynamic product ads help you select the most relevant products out of your entire product catalogue. This way you can promote them better on Facebook or Instagram.
View ArticleAutomated rules in Facebook Ads Manager (English)
Facebook has evolved a lot in the past 2 years, and fortunately, they keeps evolving, and improving their platform. Their latest change is a direct response to the third-party tools that work on top...
View ArticleVideo is hot right now, here’s why! (English)
This is it… The end of summer! Kids (and parents) might be happy to get back to school but most of us wrinkle on the thought of an upcoming winter. To perpetuate the feeling of summer we are going to...
View ArticleBusiness Case - Creating GTM variables based on existing DataLayers (English)
The goal of this case will be to look at data from a business perspective. The goal of Business Intelligence (in a web context) is to gain insights on how to increase business by optimising the...
View ArticleAdvertising on Foursquare: Foursquare for business (English)
Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages....
View ArticleHow to make DMP project a success in my organization (English)
For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has...
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